How to Develop an Effective Media Plan for Your Business
When it comes to marketing, content media is one of the best ways to attract a wide audience. It is also a great way to turn people into regular visitors to your site and thus increase sales conversions. Industry insiders say that content media as a marketing platform can widen a business’ exposure in any industry – no matter how much saturation there is. In the world of content media, there are a lot of options – from the written word to viral videos. However, before you implement your media plan, you need to lay out all your steps first, so that the execution of your media plan is efficient and effective. Here is how to develop an effective media plan for your business.
First and foremost, you need to organize your plan. A media plan has multiple different facets – from what kind of media you want to tackle, all the way to what kind of budget you have for the overall plan. When it comes to the kind of media you want to create, you want to make a list. Do you want to create a blog and hire guest writers? Do you want to create a viral video that will reach a large demographic of the Internet audience?
After you have decided what kind of media you would like to present, you really have to break down your budget. You want to lay out how much capital you want to delegate to each facet of your media plan. Do you want to go more homespun and save money or do you want to go all out? Typically, you want to start small – test the market – and then run with it if the content is successful and gets people’s attention. You do no want to keep going with a specific media plan if parts of the plan are flawed or don’t get the best response.
Next, you want to gear up for production. Generally, if you want your plan to be successful, it can help to have a production company, like Evolve Media, on your side. A production company will make sure that your content media plan is being implemented correctly. You do not want to end up with a plan that appears hasty or unprepared. A professional media company – with experience in the digital sphere – will have all the tools to create the exact media plan you have in mind.
Lastly, you want to launch the first phase of your media plan. After a blog has been released or a video has been published, you want to watch the numbers. Typically, there are a number of analytical tools to measure how many people have watched a certain video, read a certain blog post or shared something from your site. More importantly, you want to see what kind of conversion rate the content is getting. A conversion rate is basically the percentage or people that have visited your website and have made a purchase. At the end of the day, if a viral video is getting millions of views and you have a 5% conversation rate – you can consider your media plan successful.
